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Wella Straight Intense Creme (Normal, Resistant Hair)


33 in stock

(2 customer reviews)

33 in stock

Categories: SKU: 8850400871203


Wella Wellastrate Intense Straightening Kit for Normal to Resistant Natural Hair

The Wella Straight Intense Cream (formally Wellastrate Intense) is a robust and reliable straightening solution based on its newest cationic formula, ensuring a perfect hair balance thanks to Wella’s Hydro Safe Complex formula. What it does is, it retains the moisture inside the hair, preventing it from getting dry and damaged. Dry hair is the most common problem after doing hair straightening as the hair simply gets too much stress from the application procedure. A long time ago, Wella had noticed and heard its customer feedback to improve overall customer satisfaction.

The Wellastrate Intense Straightening Kit is for normal to very stubborn curly hair, and you can easily do your own hair straightening at home. There is no need to spend a fortune in hair salons charging hundreds of dollars for the same that you can do at home. A short word of caution as this Intense Formula CANNOT be used on colored or bleached hair. To prevent any damage, please use the Wella Mild, which is specially formulated for this purpose.

What is the Wella Keratin Straight Intense Complex?

Keratin is a naturally occurring protein that is also found inside the human body. As a matter of fact, our body does produce Keratin for protection purposes. However, the amount of it is quite low and also in use in many other parts such as cells or organs. In order to boost the Keratin Protein to protect and strengthens the hair structure, the Wellastrate’s cleverly includes it inside the treatment creams right from the beginning.

Be sure, with the Wellastrate Intense you will not have any unpleasant surprises leaving your silky shining hair straight as an arrow

How to use:
We include a full set of instructions on how to use the straightening cream correctly. Here is a very brief summary:

  • One box is suitable to cover normal shoulder-length hair. If the hair is thicker or very long, please use two boxes to cover the hair fully.
  • Apply the straightening cream and let it develop
  • You can use it in combination with a straightener iron or without
  • Wash with clear water and apply the neutralizer cream and let it develop, too.
  • Rinse and wash hair after 72 hours


  • Do not use on stress and dehydrated hair.
  • Do not use on colored or bleached hair.
  • Always wait a minimum of 6 weeks prior or after using the straightening cream in combination with color dyes or straightening


Straightening Cream: Aqua, Ammonium Thioglycolate, Cetearyl Alcohol, Diammonium, Dithiodiglycolate, Petroleum, Ceteareth-25, Isopropyl Myristate, Ammonium Bicarbonate, Cera Alba, Ammonia, Parfum, Polyquaternium-6, Hydrolyzed Wheat Protein Sodium Benzoate, Phenoxyethanol, Methylparaben, Propylparaben

Neutralizer Emulsion: Polyquaternium-35, Aqua, Cetearyl Alcohol, Hydrogen Peroxide, Ceteareth-25, Parfum, Salicylic Acid, Phosphoric acid Disodium Phospate, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Butyphenyl Methylpropional, Etidronic Acid, Benzoic Acid

1X 100ml Wellastrate Permanent Hair Straightening Cream Intense
1X 100ml Wellastrate Neutralizer Cream
1X English, German, French Instructions

Wella Straight It Instruction for use:

Wellastrate Intense: Use only for Normal to natural Hair
Wellastrate Mild: Use for colored / highlighted Hair
Wellastrate Strong: Strong, Resistent Hair

Choose the developing time acording to your hair structure

Chemically Untreated: 15 Minute Development Time – No Heat

Chemically Untreated: 20 Minute Development Time – No Heat
Chemically Untreated: 25 Minute Development Time – No Heat

Colored/ Highlighted (not more than 30%): 10 Minute Development Time – No Heat
Chemically Reshaped: 5 Minute Development Time – No Heat

Colored/ Highlighted (not more than 30%): 15 Minute Development Time – No Heat
Chemically Reshaped: 10 Minute Development Time – No Heat

Colored/ Highlighted (not more than 30%): 10 Minute Development Time – No Heat
Chemically Reshaped: 15 Minute Development Time – No Heat

Chemically Untreated: 20-30 Minute Development Time – No Heat
Chemically Untreated: 20-30 Minute Development Time – No Heat
Chemically Untreated: 20-30 Minute Development Time – No Heat


Do not wash your hair as the product needs to be applied to unwashed hair
Protect your areas of neck, ears with a skin cream


Devide your hair in 4 to 6 equals parts, beginning a the neck.
Devide the dry hair and working from section to section to apply sufficient quantity of Straightening Cream with a brush ro comb through, but do not rinse out. Distribute equally from root to ends


Fill a non-metallic bowl with the appropiate cream of ready to use straightening cream and apply carefully with a brush/comb, working from section to section (approx. 1 cm wide) at a distance of approx. 5 mm from the head. Comb through just once and carefully with a large-toothed comb

see above
The hair must be covered during the developing time. Please take into account the fact that the product is already starting to take effect during the application period and check progess after the specified minimum time has elapsed. Comb the hair once again with a large toothed comb, rinse out the straightening cream thoroughly and press out any excess moisture with a towel

If you prefer a hot straightening procedure using a ceramic straightening iron, starting from neck, divde the hair into 1cm wide sections. Straighten the individual sections in even strokes with the iron. Slide throught each strand appox. 1 or 2 times. Do not keep the iron in one place for more than 3 seconds
Temperature of the iron
Wella Mild: 150 C (ProHeat Setting 3)
Wella Intense: 180 C (ProHeat Setting 4)
Wella Strong: Not recommended

Fill up the applicator with ready to use Neutralizer Emulson using the same quantity as of the straightening cream used previously
Apply carefully working from section to section
Comb the hair and allow 10 minutes of developing time
Shampoo hair afterwards

Use a After Straightening Serum and leave it in for 3 minutes

For short or less curly hair do not use a hot iron and carry on with the treatment as a cold straightening version without using heat. The developing time can be extended by 5 minutes.

In the case of regrowth treatment, only treat the sections of the hair subject to regrowth (the roots). In this case the regrowth should amount at leat approx. 4 cm. Pay attention beforehand to thoroughly protecting the lengths and ends that have already been treated with the preperation cream


Product contains thioglycolate and Hydrogen Peroxide
Avoid eye and skin contactWear gloves
Wellastrate is not recommened for bleached hair which is more than 30% highlighted or extremely porous
Do not use product if Hair Color contains metallic salt (normally with natural colors like Henna)
Do not use if your hair has been already treated with an alkali relaxer containing Sodium Hydroxide. This also applies to “Hydroxide-free” products containing POTASSIUM HYSROXIDE, LITHIUM HYDROXIDE, GUANIDINE CARBONATE
A repeat straightening procedure should be done earliest after one week
Do a strand test to test for allergy

Additional information

Weight 0.2 g

2 reviews for Wella Straight Intense Creme (Normal, Resistant Hair)

  1. Anonymous

    Great Product & Great PriceProfessional and satisfied with the Wella Straight

  2. Clara

    easy to useeasy to use, but hair only 98% straight, but was my mistake – next time i learn

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